Start Fast
Identifying the “quick starts” in your community are critical to building momentum and viability of your green building and climate change program.
2004 BEST Award Winner, the Gerding-Edlen’s 123-unit Henry Condominium in Portland, Oregon is a LEED Gold rated building in the Brewery Blocks re-development project. Photo Credit: Portland Office of Sustainable Development

Early Actions that Build Momentum

Every local government operates within a unique system. Often an easy action for one can be more challenging for another. The Playbook considers how every local government, regardless of size, can get started. These “quick starts” can help build momentum by focusing on creating support and laying the foundation for future actions.

Learn from Others

A great way to start is to contact a nearby city or county that has already taken steps towards advancing green building. Look for one of a similar size. Ask questions about what actions were successful and what lessons were learned through the process. A few sources (see More Resources) that contain contact information for green building program managers include:

  • Energy Star Challenge Participants
  • Sierra Club Cool Cities City Profiles
  • US Conference of Mayors Energy & Environment Best Practices Guide
  • US Green Building Council Government Initiatives Listing
  • US Green Building Council Member Directory

Engage Stakeholders

Engagement  with a broad diversity of stakeholders can help build momentum for green building in your community. When your city or county does eventually adopt a green building program, this early engagement will result in a stronger plan because there will be a richer understanding of challenges and opportunities, and a sense of ownership at many levels.

Two distinct groups of stakeholders are internal and external.

  • Internal stakeholders include elected officials, senior management, and staff from related departments. 
  • External stakeholders are industry professionals and associations, non-governmental organizations, other government agencies, and citizens.
  • An outreach strategy can raise awareness about green building and begin to change attitudes and behaviors. Leverage existing communication and outreach mechanisms to reach targeted audiences.
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