Commercial and residential building types are addressed differently through codes, regulations, and processes. These building types can also be viewed as different market segments, each represented by its own stakeholders.
The section highlights a smaller segment within each category to illustrate how green building programs can be tailored to address specific segments. Highlights feature:
Why Focus on Specific Market Segments
For each building type, there is a “social network” of groups and organizations that provide education, training and resources to designers, builders and building operators. By targeting a specific market segment, a green building program is more likely to engage this network and learn about challenges and opportunities. For example, a school construction program would benefit from having students and parents involved.
