April 1, 2011

Each city has chosen four households, or “idols,” to compete against each other in four sustainability categories, and in turn inspire the rest of their community members. Like ICLEI’s Green Business Challenge, which encourages business leaders to adopt sustainable practices at the local level, the Climate Idols Challenge aims to show average households that sustainable living is easy and beneficial. Both Duluth and Thunder Bay recognized a golden opportunity.

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Source: Local Action Blog