Market Transformation:  One challenge local politicians and staff confront is moving new innovative practices from single projects into the mainstream. Local governments can use a program strategy known as market transformation to accelerate adoption of green, low carbon products and practices across their communities and into the market.

• Identify market barriers:  The framework helps identify market barriers that prevent consumers, society and their own government from enjoying a range of benefits from improved air quality, lower energy bills and reduced greenhouse gas emissions.

• Policy levers:  A series of mutually reinforcing policy levers involving education and training, financial incentives, and new standards are phased in at key leverage points to overcome market barriers.

• Targeted Outreach:  Targeted outreach develops the skills, knowledge and interest in key stakeholders and citizens with a desire to innovate and moves these sustainability practices deeper and deeper into the community.

Accelerate success:  Local governments that understand market transformation can dramatically accelerate the success of their climate and sustainability programs.  With many local governments and other organizations and businesses working on complimentary priorities, the national and international impact can be profound.